Your FRANKLIN NC Real Estate Exposed


Your FRANKLIN NC Real Estate Exposed

Need to sell your home .. there is only one WAY TO EXIT!



There is only one way to get a home sold in Franklin NC or Otto NC, or anywhere in the World, and that is TOTAL EXPOSURE! The business paradigm for Real Estate has changed world wide with the advent of the Internet. This paradigm shift is not exclusively found within the realm of real estate, but in every business application in existence today. Perhaps a simple observation would help to illustrate this point?
Remember the "Old Days" when all of us had a huge YELLOW PAGES book in the house?

We'd have to search those endless pages for the content wanted and needed. But this thick Yellow Pages book was the "GO TO" resource for finding the relevent things for which you were searching. And then, if you were looking for Real Estate, your first action would be to pick up the Yellow Pages, find a real estate agency and make an appointment to visit the office, only to find that the agency had it's own THICK MLS style PAGES book (in black & white) that you would have to manually search for LISTINGS. And we all thought that this was latest greatest technology! (yawn)

  Could you imagine having to move to a far away city and trying to obtain information about real estate by using this old paradigm of snail mail or faxing illegible pages of listings and having countless conversations with a real estate agent who is attempting to interpret those pages to you though his or her own eyes? Get the picture?

With the advent of the INTERNET AGE, this has all changed for the BETTER. And furthermore, with the introduction of Google.

is the most widely used internet search engine on the internet. Finding relevent information you need about real estate has become a simple matter of tapping words on a computer keyboard into Google's search window, and watching the magic answers appear on your screen! Why, with this new paradigm in place, one can view not only pages about listings on the internet, but videos, and countless other resources about properties complete with high resolution photos and even satellite imagery of the home and neighborhood! Yes, you can see how close the nearest neighbor lives, or where the largest area lake is located, and who the best area real estate agents might be. Now you can access the County tax records, in addition to being able to obtain copies of deeds or viewing lot lines, and the list goes on.

Business to Business Search

But perhaps the coolest internet application for the sale of real estate is the implementation of BLOGGING THE PROPERTIES! Blogging in it's simplest definition is just writing a good story about the listing complete with pictures, relevent technical information or "links" to that information and submitting the story or Blog as it is called, to GOOGLE. Now, I know you want to ask me, "How does this relate to "Total Exposure" Here's the answer...

As a Seller your goal is to get your home sold as quickly and as profitably as is possible right?

  Remember, that you only have to sell it ONCE, but to get your home sold, you may have to go through multitudes of people to find THIS ONE BUYER... it only makes sense then, that you should market your home in a way that will reach as many people as possible in order to find "That One". And, that you market your home towards the people who are actually searching for homes in your area. The Law of Averages works in your favor in this case, the more EXPOSURE your home receives, increases it's probability of a sale. The MLS systems throughout the USA (multiple listing service) seem to be the marketing platform of choice for most SELLERS, that is the main reason they hire a real estate professional. However, one must understand that the MLS is a limited tool for real estate professionals whereby they can not only view each others listings, but can sell them as well.

The BUYER PUBLIC does not have full access to the MLS, and therefore only see a small portion of information on any particular listing. Plus, most MLS systems only allow a certain amount of "space" on listing sheets which hamper the agent's ability to properly expose the property with all of it's features and benefits in detail. THUS THE BLOG! When a property is properly "blogged", it then goes outside the MLS system and becomes part of the PUBLIC INTERNET DOMAIN and is searchable & "findable" by anyone who is interested in moving to your area! Can you see how this would exponentially EXPOSE your listed home to droves of Searchers that wouldn't normally find your home on the limited MLS or printed page?

Today, over 95% of Home Buyers are searching the internet for homes BEFORE they ever talk to an agent. These Buyers are tapping words from their keyboards about your area into GOOGLE'S search window and watching the magic pages of listings appear on their screens that are outside the MLS! And this is what I call TOTAL EXPOSURE; your listing appearing in story form, complete with photos, video, audio, links to more information about your listing, and any other creative medium that can be incorporated on an internet page!

Chart of Buyers
Search Volume

But enough now, let me give you a few links where you can see this new paradigm in ACTION. Click on any of the following links and once at their respective site destination, just scroll down and see what "Blogging Your Listing" is really all about!



Nov 7, 2010
Rated 5.0 out of 5.0 His dedication to excellence is second...‎‎ I started looking on line for property in the Franklin area and discovered John's web site. What a wonderful resource! It was obvious to me that this was a guy that was interested in providing as much information as possible. And he does it in a user friendly way that supports the community. This web site is the ultimate real estate information tool! John worked with us for over a year via his web site and through email. He was always patient and understanding. When we found our little place in the mountains John treated us like we were buying the largest estate in the area. His dedication to excellence is second to none! We went to EXIT Reality to find a vacation place and we accomplished that goal. However, we came away with something much more valuable... A new friend! Thanks John! You are the best! Rich & Susie




Macon County NC Real Estate with Specialty in Franklin & Otto

"Offering Solutions to My Clients"
Your gateway to Paradise in the Smokey Mountains of Franklin, NC.
John Becker / Bald Head, provides a superior level of informed, professional real estate service to Buyers and Sellers. You can obtain any information you require in order to make an informed purchase regarding Franklin NC Homes for Sale and Otto NC Properties for Sale with John Becker at Bald Head Realty.  Call 828-506-3719 

"My Dream Is To Help You Move Into Yours"

  Google Me John Becker the Bald Head Franklin NC Real Estate

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John Becker / Bald Head
Bald Head Realty

33 Pine Lane
Franklin, NC 28734

Phone: (828) 506-3719 Mobile
           (828) 369-0000 Office
           (828) 369-0009 Fax

Contact John

Macon County NC Real Estate with Specialty in Franklin & Otto
"Offering Solutions to My Clients"
Your gateway to Paradise in the Smokey Mountains of Franklin, NC.
John Becker / Bald Head, provides a superior level of informed, professional real estate service to Buyers and Sellers.


January 4th, 2013 Our first real estate dealing with John Becker (aka Baldhead) was when selling our primary residence in Franklin, NC as he was the agent representing the buyers. Not only did he present a successful contract but the offer exceeded our asking price! Since we were so impressed with his process expertise, responsiveness, and negotiation skills, in 2012 we listed and sold our second home with him. John doesn't just wait around for the "right" buyer to walk in the office he aggressively pursues perspective buyers through professional contacts, extensive Internet exposure, and local advertising. The video John produced of our home was HGTV worthy and initiated immediate interest. Just a few weeks after listing John presented us with an acceptable offer and handled all the details of the process through closing. We were very impressed with his support and communication and would highly recommend his services. If you are truly serious about buying or selling a home in this area you need a full time professional agent with local knowledge, and John Becker is by far the best choice. Graydon & Susan Smith
Sep 10, 2011 John Becker was fantastic as our realtor. He helped us look at houses for over 2 years before we finally found the house we wanted and helped us navigate the short sale and foreclosure process perfectly. At all times he was professional, honest, and responsive. Thank you John and we look forward to having you as our realtor in the future. Thanks Chip & Mary Ann Godwin Chip & Mary Ann Godwin
Wendell & Karen ‎ - Sep 4, 2011 One Saturday on a whim I told my wife I was going to talk to John “Bald Head The Realtor” about some property I come across. After a short conversation with John he had formulated a plan. I was amazed that in less than a week we were on the fast track to owning the property. During the course of the negotiations John helped us overcome many potential obstacles to owning our first property in beautiful Franklin, NC. He always responded quickly to our questions. I soon became aware that this was a man I could trust - a rare find. My wife and I will always be grateful to John for helping us realize our dream of owning our own piece of this majestic land. Wendell and Karen, Franklin, NC Wendell & Karen
Kathryn P ‎ - Sep 28, 2011 Thanks so much John for being you as you are SUPER! My Dad and I were blessed that you were the listing agent on the home we first looked at as that led us to you. And you made our whole experience one that was so darn easy and pleasant. Working with you through the whole experience of looking at both homes was a total delight. Not only do you listen, you make the rather grueling process of home shopping to be fun. Thanks so much for your good humor and grace under pressure. Your smile alone made the paper signing go faster. You surround yourself with great people, too. From your assistant to your real estate attorney...all top notch and the nicest of folks to work with in the home buying process. I know I will certainly be recommending you to others and if I ever have to do this will be the first person I call. Kathryn Kathryn Pickens
Aug 22, 2011 "We have to admit that all of this "Bald Head" business seemed a bit much at first, but it took very little time with him to come to the realization that John "Bald Head" Becker is a very serious and effective real estate broker who in our experience and opinion is simply the best. Not only did "Bald Head" give us focused attention, maintained very active and prompt communications with us but also went way beyond our expectations in anticipating and filling practical needs. We would use him again in a heartbeat and only lament that we cannot also employ him to sell our house in Raleigh. We highly recommend "Bald Head The Realtor" to you and without reservation." Bill & Pam Peterson
Hey John, What a job you did! Listed in June and sold in August, in this economy ! Thanks for all the follow up work getting it closed in such a short time. Thanks again, James and Barbara Frank Aug. 13th 2011 Jim & Barbara Frank
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